MARKETING

The cost is $46 per unit. Non-resident tuition: $258 per unit PLUS enrollment fees (Non-Resident Tuition includes $19.00 Capital Outlay fee per Ed Code 76141).

Costs may vary; please visit website for more information: http://admissions.fullcoll.edu/fees-refunds/.

Associate degree or certificate completion depends on program unit requirements and whether student is enrolled full time or part time.

For information on jobs in this industry sector and their median annual salaries visit: https://www.bls.gov/ooh/.

Average Salary: $78,730 – $208,000+
• Marketing Director
• Assistant Marketing Director
• Associate Marketing Director
• Marketing Manager
• Business Development Representative
• Communications Assistant
• Marketing Communications Coordinator
• Marketing Communications Director
• Marketing Communications Manager
• Marketing Communications Specialist
• Marketing Consultant
• Marketing Coordinator

Overall employment of advertising, promotions, and marketing managers is projected to grow 10 percent from 2016 to 2026, faster than the average for all occupations. Employment growth will vary by occupation.

Advertising, promotional, and marketing campaigns are expected to continue to be essential as organizations seek to maintain and expand their market share. Advertising and promotions managers will be needed to plan, direct, and coordinate advertising and promotional campaigns, as well as to introduce new products into the marketplace.

However, the newspaper publishing industry, which employs many of these workers, is projected to decline over the next 10 years. The continued rise of electronic media will result in decreasing demand for print newspapers. Despite this decline, advertising and promotions managers are expected to see employment growth in other industries in which they will be needed to manage digital media campaigns that often target customers through the use of websites, social media, or live chats.

Through the Internet, advertising campaigns can reach a target audience across many platforms. This greater reach can increase the scale of the campaigns that advertising and promotions managers oversee. With better advertising management software, advertising and promotions managers can control these campaigns more easily.

Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, Advertising, Promotions, and Marketing Managers, on the Internet at https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.